Professor Lizardi featured by ABC News: 'Millennial nostalgia brings '80s, '90s back into trend'
![Dr. Ryan Lizardi](/sites/default/files/styles/news_full/public/2023-01/RyanLizardi800x680.jpg?itok=lw8rzxq1)
ABC News
"Ryan Lizardi, associate professor at SUNY Polytechnic Institute, and author of the book Nostalgic Generations and Media: Perception of Time and Available Meaning, told ABC News' "Start Here" podcast that the media itself was the clear catalyst for this trend...
"Lizardi argued the entertainment industry encouraged a perpetual attachment to adolescence for the now-grown '80s and '90s kids, hoping to make connections to past franchises and hook new generations. He called this practice creating "eternal brands." These reboots target millennials especially – a generation often cited as being particularly prone to nostalgic feelings – and one that is typically defined as those born from 1981 to 1996, Lizardi said."
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