ABC News

"Ryan Lizardi, associate professor at SUNY Polytechnic Institute, and author of the book Nostalgic Generations and Media: Perception of Time and Available Meaning, told ABC News' "Start Here" podcast that the media itself was the clear catalyst for this trend...

"Lizardi argued the entertainment industry encouraged a perpetual attachment to adolescence for the now-grown '80s and '90s kids, hoping to make connections to past franchises and hook new generations. He called this practice creating "eternal brands." These reboots target millennials especially – a generation often cited as being particularly prone to nostalgic feelings – and one that is typically defined as those born from 1981 to 1996, Lizardi said."

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