MKT 312: Marketing Management Problems

The SUNY Poly Library Has These Databases Which You Can Use

  1. ABI Inform / ProQuest
  2. Business Insights Essentials
  3. Business Source Complete

These databases are available from the SUNY Poly Library’s Databases page. They provide the full text of articles from professional journals and popular magazines, but they do not have the full text of every article; some results will be only citations or summaries. All databases are accessible from off‐campus through your college SITNetID.

Notes On The Databases

  • ABI Inform is part of a larger database, ProQuest; it focuses on business matters. Proquest contains full text articles from Barron’s, New York Times, and the Wall Street Journal. ABI Inform contains the full text of Barron’s and the Wall Street Journal.
  • In Business Insights: Essentials, keep your searches simple, like only the first word in the name of the company, and then select the company you want from a list. You’re less likely to miss information searching this way. Companies seem to be listed according to their sales, so the parent company is usually listed first; if you get too many results select the “Ultimate Parent” search.

Finding Material

See the SUNY Poly Library's Researching a Topic page.

Finding Books

  1. SUNY Poly Catalog – for items that SUNY Poly owns
  2. ebrary – for online books
  3. WorldCat ‐ for items that libraries worldwide own and you can order through Interlibrary Loan

Reference Books

  1. Business Plans Handbook. Ref HD62.7.B865
  2. State and Metropolitan Area Data Book.
  3. Value Line Investment Survey. Ref HG4501.V26

Related Web Sites

Financial Information Web Sites (not all information is free)

Statistical Web Sites – “Your guide to regional economic data on the web.”
FedStats ‐ “Gateway to statistics from over 100 U.S. Federal agencies”
U.S. Census Bureau – Including the Statistical Abstracts of the United States
U. S. Census Bureau: Demographic Profiles 
U.S. Department of Labor. Bureau of Labor Statistics.

Specialized Web Sites
Harvard Business School’s Working Knowledge
Small Business Administration
Website Marketing



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