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What does your department’s social media brand say about its mission and values?  Many departments jump into the use of social media without prior planning, but without a well-developed and thought through plan, you might do more harm than good when trying to reach your audience and meet your goals. This interactive session will help you to create a “welcome mat” approach via social media by critically thinking about your department’s digital identity online.

Hear from other SUNY Poly offices using social media effectively, learn social media time management tips, determine what platform is right for you, and enjoy lunch!

Learning outcomes:

1. Help participants explore the impact of their departmental goals on the branding and approach surrounding social media by creating dialogue surrounding marketing opportunities to develop the branding of your department.
2. Provide participants with resources and tools to leave the presentation with action steps to facilitate a social media brand for their department centered around their department’s mission and goals.
3. Enhance participants’ toolkit of ways in which social media can be utilized for marketing, communication, and student enrichment.